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In my current role at Â鶹ӰԺ, I lead BA (Hons) Business Management programme. 

I am Academic Lead for Â鶹ӰԺ International College (Â鶹ӰԺIC) which delivers the first stages of the International Incorporated Bachelor's, Pre-Top Up and International Incorporated Master's programmes. 

I am a research-active Senior Lecturer with extensive experience in designing, delivering and assessing undergraduate and postgraduate modules with university level governance roles as (a) Assessment Boards Chair, (b) member of Taught Programmes Management Committee, (c) Faculty Employability & Graduate Outcomes Working Group member, (d) Programme Management Board member, (e) Module Leader, (f) PhD/DBA/UG/PG Supervisor, (g) Personal Tutor and (h) Line Manager.

 

Prior to academia, I have spent several years working for financial institutions in different roles in insurance, international banking, credit cards, marketing & product development departments. In my last banking role, I was in charge of a Marketing and Product Development unit of a large retail bank in Turkey. In 2002, I left banking to pursue further academic studies which comprised an MSc in Management and Business Research Methods and the award of a PhD by the Open University. I have been teaching a range of courses within Marketing and Management topics since 2007 at different levels including UG and PG levels involving face-to-face, distance learning and blended-learning programmes. I use and promote a range of innovative methods in teaching, learning and assessment including digital and modern modes of delivery. In addition, I design and deliver training to Marketing professionals and SMEs overseas, and hence contribute to the internationalisation of the institutions that I work for.

Career History

Academic (Teaching & Research) Experience

1. Senior Lecturer, Leicester Castle Business School, Â鶹ӰԺ  
2. Lecturer in Marketing, Staffordshire University Business School  
3. Lecturer (PT), London Institute of Banking & Finance  
4. Henry Grunfeld Research Fellow, London Institute of Banking&Finance  
5. Associate Lecturer (DL), School of Business, University of Leicester  

 Industry Experience

1. Marketing & Product Development Head: ETIBANK Credit Cards Department; Istanbul, Turkey

1. International Banking Expert: ETIBANK International Relations Department; Ankara, Turkey  

1. Banking Officer: TOBANK Insurance Division; Istanbul, Turkey 

• Institute of Responsible Business and Social Justice

Publications

1. Igudia, E.; Dalziel, N. & Cartwright, E. (2025) “Foodbank Operations in Leicester”, Research Report, Institute for Responsible Business and Social Justice, Â鶹ӰԺ DORA, Leicester. []

2. Igudia, E.; Dalziel, N. & Cartwright, E. (2023) “Debt and Financial Literacy in Leicester”, Research Report, Institute of Applied Economics and Social Value, Â鶹ӰԺ DORA, Leicester. []  

3. Coskun, A. and Dalziel, N. (2020)."Mediation Effect of Financial Attitude on Financial Knowledge and Financial Behavior: The case of university students", International Journal of Research in Business & Social Science, Vol. 9, No. 2, pp.1-8.
4. Dalziel, N. & Avunduk, C. A. (2017). Mobile Payments in Turkey in “Book of Payments: Historical and Contemporary Views on the Cashless Society”, Edited by Batiz-Lazo, B. and Efthymiou, L., Palgrave, pp.259-268 (Chapter 22)

1. Dalziel, N. & Hontoir, J. (2017). A Tale of Two Banks: Customer Services on Facebook in “Analysing the Strategic Role of Social Networking in Firm Growth and Productivity”, Edited by Benson, V., Tuninga, R. & Saridakis, G., IGI Global:USA, pp.136-156 (Chapter 8)
2. Dalziel, N. (2015). “Customer Complaints and Service Recovery on Social Media: An Investigation into Barclays Bank Facebook Page” In Leading Issues in Social Media, (Book Chapter) Edited by Rospigliosi, A. and Greener, S. June, Academic Conferences and Publishing International, pp.53-70

Peer-Reviewed Conference Presentations & Proceedings

1. Waite, K.; Dalziel, N. & Harrison, T. (2019). “Legitimacy of Negative Online Customer Engagement”. 2019 World Marketing Congress, Academy of Marketing Science, 9-12 July 2019, University of Edinburgh, UK
2. Waite, K.; Dalziel, N. & Harrison, T. (2018). “Bad Outcomes from Good Practice within Emergent Negative Online Engagement”. Academy of Marketing Conference, 2-5 July 2018, University of Stirling, UK
3. Waite, K.; Dalziel, N. & Harrison, T. (2017). “Contesting the Legitimacy of Negative Online Customer Engagement”. Bringing Institutional Theory to Marketing Conference, 29-30 May, Paris, France
4. Barakat, B. & Dalziel, N. (2016).“An Investigation into the Role of Social Media Marketing in Organisational Performance”. Proceedings of 3rd European Conference on Social Media (ECSM2016), 12-13 July, Ecole de Management de Normandie,Caen, France
5. Poo, B. L. and Dalziel, N. (2016).“Customer Perceptions toward Radical Innovation: Autonomous Cars”. Proceedings of British Academy of Management Conference (BAM2016), 6-8 September, Newcastle University 

1. Lewis, K., Gandy, A. and Dalziel, N. (2015). “A Matter of Trust: The Impact of Trust on SMEs Banking Relationships in the UK”. Proceedings of British Academy of Management Conference (BAM2015), 8-10 September, University of Portsmouth 
2. Conaty, R. J. & Dalziel, N. (2015). “Lost in Numbers? Anchoring Effects in Advertising Claims and Product Information”. Proceedings of British Academy of Management Conference (BAM2015), 8-10 September, University of Portsmouth 
3. Dalziel, N. & Hontoir, J. (2015). “A Tale of Two Banks: Customer Services on Facebook”. Proceedings of 2nd European Conference on Social Media (ECSM2015), 9-10 July, School of Accounting and Administration at the Polytechnic Institute of Porto, Portugal
4. Dalziel, N. (2015). “Customer Services on Facebook: An Investigation into the UK Banking Sector”. Proceedings of 1st International New Media Conference. 21 May, Istanbul Gelisim University, Istanbul, pp.105-118
5. Dalziel, N. (2015). “Customer Complaints and Service Recovery on Social Media”. 4th Annual Customer Focus Live 2015 Conference. 13-14 May, Hotel Russell London
6. Dalziel, N. (2014). “Expanding the Boundaries of Service Design Research: Social Media Service Encounters”. Book of Abstracts of 2nd International Colloquium on Design, Branding and Marketing (ICDBM2014). 9-10 December, Nottingham Business School, Nottingham Trent University, pp.22-24
7. Dalziel, N. (2014). “Customer Complaints and Service Recovery on Social Media: An Investigation into Barclays Bank Facebook Page”. Proceedings of 1st European Conference on Social Media (ECSM2014), 10-11 July, University of Brighton, pp.111-119

I am a research active academic, completed Â鶹ӰԺ Vice-Chancellor’s Future Research Leaders programme in September 2020. I have extensive supervision experience at UG and PG levels involving UK, EU and international students. I currently supervise PhD and DBA students.

Marketing, Business and Research Methods

BSc, MPhil, MSc, PhD, PGCHPE, SFHEA, CMBE

• International Tourism Marketing
• Applied Business Research
• Work-Based Project
• Global Business Directions
• Mastering Metrics
• Digital Marketing
• Customer Management
• Strategic Marketing Communications
• Strategic Customer Engagement
• Marketing Innovation
• Marketing Research
• Qualitative Research Methods
• Principles & Practices of Marketing
• Introduction to SPSS

• “BAL of the BALL - Outstanding Student Support”,  December 2024, awarded by Pro Vice-Chancellor/Dean of Faculty of Business & Law, Â鶹ӰԺ
• “Programme Leader of the Year”, September 2022, awarded by Pro Vice-Chancellor/Dean of Faculty of Business & Law, Â鶹ӰԺ
• Distinction for Post-Graduate Certificate in Higher & Professional Education by Staffordshire University
• Nominated for “Lecturer I Would Get Out of Bed For” award, Staffordshire Business School (May 2017)

• Senior Fellow of Higher Education Academy (SFHEA), UK
• Certified Management Business Educator (CMBE)
• Member, Chartered Institute of Marketing (MCIM), UK
• Member, London Institute of Banking and Finance (MLIBF), UK
• Member, British Academy of Management (BAM), UK 
• Member, Academy of Marketing Science (AMS), USA
• Member, Academy of Marketing (AM), UK
• Committee Member, European Conference on Social Media (ECSM)

 

 

 

 

0000-0002-8179-4046